Business signage is an essential marketing tool that helps businesses connect with their customers. However, many business owners struggle to design professional signs that catch the attention of passersby.
Fortunately, simple tips can help your business create attention-grabbing signs. Here are a few of them:Â
Colors
Attention-grabbing signs are a great way to attract customers and clients. These signs use vibrant colors, images, and graphics to help people find a business and learn about its offerings. With simple design tips, create an eye-catching sign. Color is vital for a well-designed sign. Studies indicate that 80% of brand recognition comes from color, and certain combinations are tied to specific brands. Choose bold and dark shades to make your sign stand out. Consider the building’s color if the sign complements it.
The fonts you choose on your signage can also play a key role in grabbing the attention of customers and prospects. Ensure that your largest font sizes contain the most important information. Then, use smaller fonts to add additional details or provide a visual break from the larger text. It’s also a good idea to choose a font that easily read at a distance, such as a clean and bold font.
Another important aspect of your signage is the contrast between its color and background or image. For maximum visibility, it’s a good idea to use contrasting fonts and backgrounds and avoid using similar or muddy color combinations. Signs that are difficult to read can be a big turn-off for potential customers, so you’ll want to ensure your signage is readable from a distance.
Signage printing can be done either digitally or on traditional offset presses. Digital printing is a more efficient process that allows you to get high-quality prints at a lower cost. In addition, digital print technology makes it easier to customize your attention-grabbing signs to match the exact specifications of your design. Digital printing also helps reduce waste by avoiding the need to produce metal plates.
Shapes
When you’re designing your business sign, make sure to use shapes that grab attention. This could be a shape, design element, or bold color. This will help you communicate the message that you need to convey to your audience. The more attention-grabbing your sign is, the more likely it will attract customers and increase brand recognition.
There is a common misconception that all capital letters are easier to read from a distance than lowercase letters. However, visual tests have proven that the exact opposite is true. It is harder to distinguish the shape of upper- and lowercase text from a distance, which can make the sign look cluttered and hard to read. To improve the readability of your custom-designed sign, try to avoid using all capital letters as much as possible.
Crafting a distinct design with suitable font and size enhances signage impact. Remember, viewers allot just 3.5 seconds to your sign; thus, clarity is key. Convey a concise message, employing a few words and bold fonts. Color aids clarity and readability – opt for vibrant hues and strong contrasts. Combine bold and pastel shades for a captivating effect.
Using die-cut shapes on business signs is a top attention-grabber. Shapes like arrows or stars are simple yet captivating, drawing your target audience’s notice. Diverse shapes like hearts or speech bubbles add creativity to your sign’s design. Enhance your business signage with a QR code. This guides people to your website or a dedicated page for more information. It aids in tracking ad effectiveness and measuring marketing results.
Text
Small business signage is a crucial element of any small business marketing strategy. But it’s not just about creating an attention-grabbing sign — it also involves knowing what type of information to include on your signage and how to communicate that information clearly and concisely. Signage printing isn’t just limited to wall posters; it can also include banners, floor displays, programs, and stationery. It’s important to remember that different printing types offer various benefits, depending on the situation and your goals.
If you’re looking for a way to draw more attention to your business, consider changing the colors of your sign. Studies show that brighter colors attract the eye and can be more effective at grabbing attention than pastels. Choosing contrasting colors for your text and graphics is also a good idea, as this will help the text stand out against the background.
Another aspect to keep in mind is the size of your text. Since most signs will be viewed at a distance, it’s best to use a large font that’s easy to read. The font should be bold and descriptive, ideally in a color that matches the background or sign. You can even add a drop shadow around the foreground text to make it easier to read.
Amidst numerous distractions, your business sign must vie for attention inside and outside your storefront. To succeed, it must swiftly convey its message amid the chaos. Ensure text legibility from 10 feet away. Beyond graphics and text, the substrate impacts your sign’s look. It’s the surface for printing, offered in various materials. Select based on sign type, as it affects durability and appearance.
Contrast
Attention-grabbing signs are an important part of any business, and creating the perfect design requires a lot of creativity. This is because signage is meant to grab customers’ attention and send a message about the product or service. It can also be used to promote special offers or new products.
A well-designed sign can attract customers and help your business grow. However, it can be difficult to get your brand noticed if you don’t know how to create the right signage. You can hire a professional to help you design your signage, but choosing the right type of sign for your company is important. For example, a high-end restaurant may need a more sophisticated sign than a local grocery store.
Another important factor in good signage is the contrast between the font and the background. It will be difficult to read if the font is too light or dark. In addition, the text should be bold enough to stand out against the background and be readable at a distance. This is especially true if your customers view the sign from their car or walk by the store. For more insights on achieving optimal contrast in your signage, check out this detailed guide on signage contrast principles.
It is also important to use the correct size of fonts. If the font is too small, it will be difficult to read and may even blend in with the background. A good way to avoid this is to use a “power kerning” tool that increases the size of the letters while keeping them readable at a distance.
Remembering that signage aims to attract customers and create a brand image is important. If you are able to do this, your business will be successful. So be sure to follow the tips above when designing your next signage. It will be worth the effort!
